Ad Tech: Smarter Content Classification

In the world of digital advertising, relevance is everything. Delivering the right content to the right audience at the right time can dramatically improve engagement and conversion. Yet, with the explosion of online text and video content, manual classification has become impossible to scale.

By applying advanced AI models, we classify text and video into more than 700 categories with over 90% accuracy. This deep level of understanding allows advertisers and platforms to deliver highly targeted recommendations that resonate with audiences.

The impact is clear: content and ad recommendations powered by our technology have shown a 3x increase in click-through rates (CTR) compared to traditional methods. This not only boosts campaign performance but also enhances user experience by ensuring that every recommendation feels more relevant and personalized.